10 best fashion website builders to showcase your style

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Finding the right website builder to build your fashion website can feel overwhelming. With dozens of options available, each promising different features and benefits, it can be confusing to understand which one will actually help your fashion brand thrive.

The good news? We've done the heavy lifting for you. This guide breaks down the 6 best fashion website builders on the market, so you can make an informed decision. Whether you're launching a boutique clothing line or scaling an established fashion brand, you'll find a website maker that fits your needs.

Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.

TL;DR: What to look for in a fashion website builder

Choosing the right website builder to build your fashion brand’s home online is a big decision. You need a tool that not only helps you create a site that looks good but also has the ability to grow with your fashion business. Think of it as finding the perfect mannequin — it needs to have the right shape and features to make your designs look their best. So what you should look for in a fashion website builder?

• Wide variety of website templates

• Mobile-friendly website design

• Scalable eCommerce tools

• Ease of use

6 best website builders for a fashion business

We’re rounded up the best website builders to create your fashion website:

1. Wix

2. Ionos

3. Site123

4. Boxmode

5. Weblium

6. Weebly

01. Wix

Wix gives you complete creative freedom to build a fashion portfolio or website that matches your brand's aesthetic. Wix's website builder offers over 2000+ templates, including those templates designed specifically for fashion, clothing and accessories brands. You can customize every element using the intuitive drag-and-drop editor without touching a line of code.

Wix's image galleries work well for fashion brands. You can create stunning lookbooks, showcase product details with zoom features and add video backgrounds to capture your brand's vibe. Wix also includes powerful SEO tools to help potential customers find your site and the built-in analytics dashboard lets you track which products and pages perform best.

Be inspired by these fashion portfolio examples, all built on Wix.

For selling online, Wix offers a complete ecommerce solution. You can manage inventory, process payments through multiple gateways, offer discount codes and even sell on social media channels directly from your Wix dashboard.

Best for: Fashion brands that want full design control and a professional online store

Pricing: Free plan available; Premium plans from $17/month.

02. Ionos

Ionos has its AI-powered design assistant, which asks about your fashion business and automatically creates a personalized site.

The platform includes essential ecommerce features like product catalogs, shopping carts, and payment processing. Ionos covers the basics and keeps things simple. You also get a free domain for the first year and a business email address that match your brand.

Best for: Budget-conscious fashion startups

Pricing: Starts from $1 a month.

03. Site123

Site123 uses a wizard-style setup that walks you through every step, asking questions about your fashion business and automatically configuring your site.

Site123 includes most things small fashion brands need — product galleries, shopping carts, payment processing and contact forms. The platform also offers multilingual support, letting you easily create versions of your site in different languages.

Learn more: Why use a website builder?

Site123's simplicity is both its strength and limitation. You won't have as much design flexibility but you also won't spend hours figuring out how to use the platform.

Best for: Quick fashion store launches with minimal fuss

Pricing: Free plan available; Premium from $12.80/month

04. Boxmode

Boxmode is a niche platform designed specifically for fashion and apparel brands. You can organize products by season and collection, create lookbooks that showcase complete outfits and use built-in tools to analyze which styles perform best. Boxmode also includes production and supplier management features, helpful if you're working with manufacturers.

Boxmode's smaller user base means fewer templates and plugins compared to mainstream platforms. You'll also need to contact them for pricing.

Best for: Fashion-focused businesses that need industry-specific tools

Pricing: Custom pricing; contact Boxmode for quotes

05. Weblium

Weblium's design assistant analyzes your content and automatically adjusts layouts, colors and fonts to create a cohesive look. This is particularly helpful for fashion brands that want a professional appearance but lack design skills.

The platform includes solid ecommerce features for small to medium-sized stores. You can add products, manage inventory and process payments through integrated gateways. Weblium also offers marketing tools like pop-ups and lead forms to capture customer information.

Best for: Beginner website builders launching fashion brands

Pricing: Free plan available; Pro from $8.25/month

06. Weebly

Weebly offers a straightforward, no-nonsense approach to website building. The drag-and-drop editor includes basic ecommerce features suitable for small fashion boutiques.

Weebly works for straightforward fashion stores rather than brands trying to make a visual statement.

Best for: Small fashion boutiques with simple needs

Pricing: Free plan available; Professional from $12/month; Performance (ecommerce) from $26/month

Editor's note: All prices were correct as of October 24, 2025.

Best website builders for fashion brands FAQ