- Sharon Hafuta
- Oct 27, 2025
- 11 min read
Updated: Dec 10, 2025
Before you meet someone at a tradeshow, your website is already doing the talking for you. With 67% of event organizers planning to move meetings to secondary markets to reduce costs, a tradeshow website isn't optional, but a critical lead-generating tool.
From showcasing to sharing your event schedule and selling tickets, a strong event website can make all the difference in your success. Even if you’re new to web design, modern tools, like free AI website builders, allow you to make a website quickly, create eye-catching pages and manage registrations efficiently.
Building a tradeshow website from scratch may seem daunting, but with a free website builder like Wix, it's simple for tradeshow organizers to design a website that looks professional, engages visitors and saves time, even if you have no website building experience.
Whether you want to showcase exhibitors, sell tickets online or share your event schedule, Wix’s drag-and-drop website builder and website templates help you create a polished, functional site quickly.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most, bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
TL;DR: how to make a tradeshow website
Here’s the fast track to launching a new website that drives attendees, engages exhibitors and boosts your tradeshow’s success.
Tradeshows thrive on visibility, organization and ease of registration. A strong professional website makes it simple for visitors to explore your event, learn about exhibitors and sign up to attend.
Here’s a quick snapshot of what you’ll get in this guide:
Question | Quick answer |
Why do tradeshow professionals need a website? | A website helps increase attendance, attract exhibitors and sponsors and provide visitors with all the info they need in one place. |
What to include on your tradeshow website? | Include schedules, exhibitor and sponsor information, registration or ticketing options, contact pages and blog/news updates. These elements keep attendees engaged and informed. |
Quick steps to create a tradeshow website | The process is simple: define your audience → pick a template → customize your site → add essential pages → publish. You’ll have a fully functional website ready in no time. |
If you’re wondering what is a website or how to plan a website for your next tradeshow, this guide walks you through every step, from choosing the right website features to creating pages that highlight your schedule, exhibitors and ticketing options.
How to make a tradeshow website in 10 steps
Creating event websites is easier than you might think, especially when you follow a clear roadmap.
This guide doubles as a website launch checklist, helping you stay organized and make sure every important element is covered. From attracting attendees to engaging exhibitors, a well-planned website highlights all the benefits of a website for your tradeshow, including boosting registrations, showcasing sponsors and providing essential event information.
Each step also includes practical tips and tools to help you get the best results.
01. Define your target audience
Before you start designing, it’s critical to know exactly who your website is for. Are you primarily attracting attendees, exhibitors or sponsors? Understanding your target audience ensures that your messaging, design and calls to action speak directly to the people who matter most.
For example, exhibitors may want clear information on both options and sponsorship opportunities, while attendees look for easy registration and event schedules.
Once you’ve identified your audience segments, create detailed personas that describe their goals, pain points and what motivates them to attend. This will guide your web content, page structure and even your blog strategy. You can leverage AI tools on Wix to generate audience-focused copy quickly, ensuring your content resonates with each group.
02. Choose a website builder
Selecting the right platform is key to creating a professional tradeshow website efficiently. Wix is considered one of the best event website builders because it combines intuitive drag-and-drop editing with robust functionality. If you’re exploring options, also look at best AI website builders, which can assist with content generation, layout suggestions and even design recommendations tailored to your industry.
A quality website builder should support making homepages and event-specific layouts while providing flexibility for customization. With Wix, you don’t need coding skills, and you can use simple website templates or event website templates designed specifically for event organizers. These tools let you focus on event content and exhibitor features rather than technical setup.
“Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix
03. Pick a domain name
Your domain name is the first thing attendees and exhibitors will notice online, and it should be memorable, relevant and professional. Start with a domain name search to see what’s available or use a domain name generator to spark ideas. Ensure your name is short, easy to spell and reflective of your event’s brand.
When registering your domain, consider how to register a domain safely and secure it through a reliable provider. This step is also a chance to check trademark availability to avoid potential issues. Your domain will anchor all other marketing efforts, from emails to social campaigns, so choose wisely.
04. Choose web hosting
Reliable web hosting is essential to ensure your website is always live and can handle traffic spikes, especially during registration periods. Wix includes free website hosting with all plans, which simplifies the process and eliminates the need for separate setup.
Good hosting should also include security certificates, automatic backups and fast loading speeds, which are crucial for both user experience and SEO. Hosting reliability impacts how professional your event appears online and builds trust with potential exhibitors and attendees.
Expert tip: If your tradeshow or conference website has international visitors, ensure your hosting supports fast global delivery for pages like registration forms.
05. Pick your website template
Starting with a tradeshow website template saves time and ensures your site looks professional. Wix offers templates specifically built for events, tradeshows and conferences.
Templates come preloaded with online scheduling, exhibitor galleries and registration sections, which you can adapt to your event.
When deciding how to choose a template on Wix, consider your branding, event size and the types of content you’ll highlight. Templates are flexible, letting you adjust colors, fonts and layouts to match your tradeshow’s identity.
"Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." - Dafna Rabin, Wix Templates design team lead
Expert tip: Remember, a template is a starting point—you should customize it to reflect your event’s uniqueness. Check out Wix’s guidance on what is a template and how to make it work for your tradeshow.
06. Customize your website
Once your template is selected, it’s time to make it your own. Wix’s drag-and-drop editor makes it simple to update layouts, colors, fonts and content sections. You can also leverage AI tools to suggest images, text and design elements tailored for your event audience, ensuring your site supports your broader event marketing goals.
Focus on making homepages, about us pages and landing pages that clearly communicate your tradeshow’s value. Your homepage should be engaging, while your about us pages provide credibility and context. Professional photos, exhibitor logos and trust signals like testimonials, while also demonstrating the kind of quality seen in leading conference website examples.
“With Wix, you can shape your content strategy directly on the platform. Add multimedia, create engaging CTAs and refine your storytelling, all while keeping your design and content perfectly in sync.” - Yarin Singolda, PMM at Wix
Expert tip: Consider using a logo maker or guidance on how to design a logo to create a cohesive brand identity that ties all your pages together.
07. Add useful pages
Essential pages for a tradeshow website include:
About us pages: Introduce your event, organizers and mission.
Contact pages: Include contact form design best practices to make communication seamless.
Exhibitor pages: Showcase booths, profiles and sponsors.
Schedule/Agenda pages: Make it easy for attendees to see sessions and workshops.
Registration pages: Ensure online sign-ups are simple and clear.
Website feature | Purpose |
About or bio pages | Tell your event’s story and build credibility |
Schedule or agenda | Display sessions and workshops clearly for attendees |
Exhibitors and sponsors | Showcase exhibitors and sponsors professionally |
Registration/ticketing | Streamline sign-ups and payments effortlessly |
Testimonials | Highlight participant feedback and build trust |
Blog/news updates | Share industry insights, event news and engage your audience |
Expert tip: Check out these about us page tips and learn how to create the most effective about page.
08. Create engaging content
Your content should emphasize the unique value of your tradeshow, from keynote speakers to workshops and networking opportunities. Use Wix’s blog maker to share updates, speaker highlights and industry news. Optimizing these posts with blog SEO ensures your site attracts organic traffic and keeps your audience informed.
High-quality images, testimonials and exhibitor highlights make your site more compelling. Focus on clarity, readability and providing value to both attendees and sponsors.
Expert tip: Use your content to guide visitors toward registrations, exhibitor sign-ups or newsletter subscriptions.
09. SEO optimization
Search visibility is critical for driving traffic. Use SEO features to optimize pages for keywords like tradeshow website and event registration. A well-optimized site ensures attendees, exhibitors and sponsors can easily find you online.
Integrate keywords naturally into homepages, about us pages, contact forms and blog posts, and consider leveraging best website builders for SEO guidance if you want advanced optimization techniques.
Expert tip: Check out the Wix SEO Learning Hub to explore how to optimize your tradeshow website.
10. Test and publish your tradeshow website
Before going live, preview your website across devices to ensure homepages, landing pages and registration forms work flawlessly. Testing includes verifying links, forms, mobile responsiveness and load times.
Once you're happy with the results of your tradeshow website, it's time to hit publish. Your tradeshow website is now live, giving attendees and exhibitors a reliable source of information. Double checking your content ensures nothing is overlooked and that your website delivers a professional, trustworthy experience from day one.
Tradeshow website examples built on Wix
Looking for website design inspiration for your next event? These Wix websites show how tradeshow and conference organizers use intuitive design, clear structure and strong branding to attract attendees.
From sleek, dark mode websites to creative one-page layouts, each example highlights a different approach to event storytelling, whether you’re planning a large-scale conference or a freelance website for your own consulting events.
01. Conversion Conference Barcelona
Conversion Conference Barcelona is a great example of a digital marketing tradeshow website that captures the energy of a live event online. Designed as a best one page website, it features smooth scrolling, vibrant visuals and a clear schedule that mimics an in-person exhibition flow.
The “Exhibition” and “Speakers” sections work much like tradeshow booths, helping brands and experts connect directly with attendees.
What makes it great:
Clear exhibitor and speaker highlight similar to physical tradeshow layouts.
Dark mode website design enhances visual impact and readability.
Prominent CTAs make it easy for visitors to register or learn about sponsorships.
Want to build a tradeshow website just like this one? Here’s the exact template they used:
Template name: Creative conference website template
02. LEADderm Tradeshow
The LEADderm site demonstrates how best nonprofit websites can double as high-impact tradeshow websites for medical professionals. It organizes sessions, sponsors and exhibitors in a way that mirrors an academic tradeshow floor—offering visitors structured access to content, people and research.
What makes it great:
Professional, science-driven tone that fits nonprofit and medical tradeshow audiences.
Strong agenda and sponsor visibility for easy navigation.
Subtle animations and clean typography convey expertise and trust.
Want to build a tradeshow website just like this one? Here’s the exact template they used:
Template name: Fintech webinar website template
Editor’s note: Don’t get too caught up in template names. Whether it’s labeled a “webinar,” “portfolio” or “nonprofit” design, what really matters is that the template fits your vision and offers the features you need, like registration forms, exhibitor galleries or event schedules. The best tradeshow websites often start from unexpected templates; it’s all about customizing a layout you love to match your event goals.
03. Women Techmakers Belfast
Women Techmakers Belfast is a shining example of a tradeshow-style website built on Wix that balances community, content and event promotion. While primarily a conference site, it functions like a tradeshow hub, showcasing speakers, sponsors and the agenda in an engaging, easy-to-navigate layout. The site makes it simple for attendees to find information, register and explore opportunities to connect with the event’s community.
What makes it great:
Clear agenda and speaker pages that highlight each session and presenter.
Sponsor and partner recognition sections, similar to exhibitor galleries on a tradeshow floor.
Volunteer and community pages that engage attendees and build credibility.
Strong branding and visuals that reflect the energy of the Women Techmakers program.
Want to build a tradeshow website just like this one? Here’s the exact template they used:
Template name: Marketing agency website template
04. STAAR Conference
STAAR Conference demonstrates how event organizers can blend a warm, personal website style with professional tradeshow functionality. It features clear tracks for exhibitors, attendees and sponsors, along with storytelling-driven visuals that capture the spirit of in-person networking.
What makes it great:
Welcoming tone and user-friendly navigation ideal for tradeshow events.
Dedicated exhibitor and registration sections streamline the attendee journey.
Consistent color palette and typography enhance brand recognition.
Want to build a tradeshow website just like this one? Here’s the exact template they used:
Template name: Veterinary clinic website template
Why trust Wix's experts?
We get it, building a tradeshow website can feel overwhelming. That’s why Wix exists: to give event organizers and tradeshow professionals the tools and guidance to create a polished, functional website without the stress. From highlighting exhibitors to managing registrations and sharing your schedule, Wix makes it simple to bring your event online.
Our team of experts has helped thousands of professionals build websites that actually work for their events. We share practical advice, tips and best practices so you can design a site that looks great, runs smoothly and attracts the right audience. Think of it as having a digital events team guiding you step by step.
This article was created with one goal: to help you build the best tradeshow website possible. Every tip, example and link points you toward the tools, templates and features that make your site shine, so you can focus on what really matters: creating an event that draws attendees, engages exhibitors and leaves a lasting impression.
How to make a tradeshow website FAQ
What is a tradeshow website and why do I need one?
A tradeshow website is an online hub for your event where attendees, exhibitors and sponsors can find all the information they need—like schedules, registration and exhibitor profiles. Having a dedicated website increases visibility, boosts attendance and streamlines communication, making your event easier to manage and more professional.
How do I plan a tradeshow website?
Start by defining your target audience and outlining the key pages your site needs, such as registration, exhibitor information, schedules and contact forms. Using a website launch checklist ensures you don’t miss any essential elements. Platforms like Wix make planning easier with customizable website design templates that fit your event goals.
Can I build a tradeshow website without website building experience?
Absolutely. Using free website builders like Wix or other best one-page website builders, you can create a professional tradeshow site with drag-and-drop tools, AI website builder suggestions and pre-designed sections for events, exhibitors and tickets.
What pages and features should a tradeshow website include?
Your tradeshow website should include:
Home page with event highlights and hero image
About page with organizer and event info
Schedule or agenda page
Exhibitor and sponsor pages
Registration and ticketing forms
Blog or news section for updates
With Wix, you can easily add these using landing page templates, the blog maker, dynamic galleries and contact form design tools.
How can I attract attendees to my tradeshow website?
Use built-in SEO features, share your website on social media and highlight unique aspects of your event. Include engaging content, testimonials and a clear call-to-action for registration. Optimizing your site with best website builders for SEO tools ensures it ranks higher in search engines, driving more traffic to your tradeshow.