Aria

Aria in Wix represents the future of Wix website management. It's an AI agent that helps you build better websites and also ensures they're optimized for the AI-driven web. Unlike generic chatbots, Aria understands the specific challenges of digital marketing and provides actionable insights tailored to you and your business goals.

Aria can help you structure your content in ways AI systems can easily understand and reference. This means better chances of appearing in AI-generated responses and summaries.

Aria streamlines complex tasks—including content creation and technical optimization—that used to require multiple tools and specialists. It's not just about making website management easier; it's about ensuring your digital presence thrives in an increasingly AI-mediated world where discoverability depends on how well machines understand your content.

In terms of SEO, search marketers can use Aria to:

• Learn more about their site’s Google Search performance

• Monitor user behavior

• Generate filtered reports

• Create content

• Create schema markup

If you have a task that's not on this list, you can also ask Aria whether it can help. This conversational approach makes Aria particularly valuable for exploring new optimization strategies or tackling unique challenges. Simply describe your specific needs, and Aria will help you determine the best path forward.