- Rachel Bistricer
- Dec 29, 2025
- 6 min read
This guide is packed with video ideas to help you break through that creative block and start understanding how to make videos that connects with your audience.
You have the camera, the lighting is good and you’re ready to hit record. But then you freeze. What are you actually going to say? What should you film? What about your video background ideas too? Staring at a blank script is just as intimidating as staring at a blank page.
Coming up with fresh content consistently is one of the biggest hurdles creators and business owners face. You don't want to post the same thing over and over but finding new angles can feel like pulling teeth. The good news is that inspiration is often closer than you think. You don’t need to reinvent the wheel every time you turn the camera on.
TL;DR: Best video ideas for creators
Need a spark? Here's a quick list of concepts to get your gears turning.
Video idea | Best for | Why it works |
01. Behind the scenes | Building trust and authenticity | Shows the human side of your work. |
02. How-to tutorials | establishing authority | Solves problems and offers value. |
03. Meet the team | Humanizing your brand | Helps viewers connect with faces, not logos. |
04. Product demos | Sales and marketing | Lets people see exactly how something works. |
05. Customer stories | Social proof | Real praise is more powerful than any ad. |
06. Q&A sessions | Engagement and community | Answers burning questions directly. |
07. A day in the life | Personal branding | Creates a relatable narrative. |
08. Industry reactions | Thought leadership | Shows you are up-to-date on trends. |
09. Myths vs. Facts | Education | Busts common misconceptions in your field. |
10. Thank you videos | Customer loyalty | Makes your audience feel appreciated. |
10 video ideas to keep your channel moving
Ready to fill up your content calendar? Here are ten reliable video formats that work for almost any niche, from bakeries to software companies.
01. Peel back the curtain
People always see the finished product but they rarely see the mess, the effort and the laughter that goes into making it. But because they're naturally curious, A "behind the scenes" (BTS) video is a fantastic way to be transparent about your brand and product.
You can take the opportunity to show your workspace, the packaging process or the chaotic brainstorming session that led to your latest launch. It doesn't have to be polished—in fact, a bit of rawness makes it feel more genuine. It tells your audience that real people are working hard behind the brand. It helps you and your users or consumers connect in a more genuine way.
02. Teach with a how-to
This is the bread and butter video idea of the internet. If you know how to do something, share it especially if you're an expert in your field because things that seem obvious to you might be mind-blowing to your customers.
You can keep it simple especially to start.
How to style a scarf
How to use our software
How to bake the perfect cookie.
These videos offer immediate help to your viewers. When you solve a small problem for them, they're more likely to trust you with bigger problems later on.
Get started with Wixel's video maker.
03. Introduce the team
Your audience wants to know who they are buying from. A meet the team video puts a face to the name and replaces the corporate wall with a human connection.
You can do a fun rapid-fire question round without a more formal interview, ask them about their favorite coffee order or have them explain their role in 30 seconds. It makes your company feel friendlier and more approachable making this another great natural video idea.
04. The product demo
Photos are great but video is where you can really explain the details of your product. A product demo lets you hold the item, turn it around and show it in action.
Its important to focus on the benefits and not just the features. Don't just say this vacuum has a 500-watt motor, show it picking up a pile of glitter in one swipe. Visual proof is incredibly persuasive.
05. Let your customers do the talking
You can say you’re the best but it means a lot more coming from someone else. Testimonial videos, for example, are powerful social proof.
One effective video idea is to interview a happy client about their experience with your or one of your products. Ask them what problem they had before finding you and how your product or service fixed it. If you can’t film them in person, ask them to record a short selfie video or use a tool to animate their written review into a video format.
06. Host a Q&A session
This video idea can be a direct line to your community. Collect questions from your social media comments or email replies and film a video answering them.
This achieves two things:
It gives you endless content ideas (since the questions come from the audience), and it makes your viewers feel heard.
It’s a conversation, not a broadcast. So again is a much more natural video idea and should resonate better with your audience.
07. A day in the life
Vlogging isn't just for influencers, it can also work for brands. A day in the life video gives context to your work. It shows the hustle, the routine and the reality of your business.
You could film a day in the life of a CEO, or a day in the life of a graphic designer. It’s a narrative format that keeps people watching because they want to see how the story of your day unfolds.
08. React to industry news
Is there a big change happening in your industry? A new law, a viral trend or a major tech update? If yes, turn on the camera and share your take on it.
This positions you as a thought leader who has a finger on the pulse. It shows you aren't just selling a product; you're an active participant in your field. It makes you trustworthy and relatable.
09. Myths vs. facts
Every industry has misconceptions, maybe people think all carbs are bad (and you sell cereal) or you need a huge budget to start a business (and you're a consultant who helps people start their own business). You can easily create a professional video where you debunk these myths.
This is an educational video idea and often entertaining too. It allows you to correct bad information and steer your audience toward the right solution (which is usually what you offer).
10. Say thank you
Never underestimate the power of gratitude. When you hit a milestone—like 1,000 followers or your first year in business—make a video thanking the people who got you there.
It’s simple, it’s emotional and it builds loyalty by reminding your audience that they aren't just numbers on a screen, they're are a valued part of your community.
Learn more:
Video ideas FAQ
How long should my videos be?
It depends on the platform you plan to share them on. For TikTok, Instagram Reels or YouTube Shorts, aim for 15 to 60 seconds. For a standard YouTube video or a post on your website, 3 to 10 minutes is often a sweet spot. The golden rule is to keep it as short as it needs to be to tell the story, and not a second longer.
Do I need expensive equipment to film a video idea?
No. The camera on your smartphone is likely more than powerful enough to get started. Focus on good lighting (a window works wonders) and clear audio. You can always upgrade your gear later but don't let a lack of equipment stop you from filming today.
How often should I post videos?
Consistency is better than intensity every time. It’s better to post one great video every week than to post five videos in one week and then disappear for a month. Pick a schedule you can realistically stick to and build a habit.