New and upcoming releases

Wix Smart chat in Wix Harmony will combine the classic Wix Chat app and the Wix AI Site chat into one modern experience, helping you manage conversations, answer questions, and support site visitors. Smart Chat will also analyze your conversations to give you key insights into what your customers are looking for and how you can improve your business.

The new Wix app builder will integrate AI-assisted coding, a GitHub-synced IDE, real-time previews, and native hosting in one workspace. It will let developers handle logic, data, and deployment inside a unified environment. This will help them ship higher-quality apps faster with tighter collaboration.

An AI‑powered Co‑Pilot in the Automations Builder will let you describe the workflow you need in plain language. It will then create a draft automation you can review and adjust.

Wix Payments multi‑currency will let customers pay in their local currency while businesses receive funds in their chosen business currency. It will remove friction for international buyers and simplify settlements for merchants, supporting global conversion while keeping payouts consistent.

Custom Wix Actions will let users create automations with any action across Wix, not just from a predefined list. Describe what you want in a simple chat, and the system will match it to the right Wix solution and create a ready-to-use action. This lets users build highly customized workflows without coding.

Automatic discounts for services will let your clients set up promotions like percent-off or “buy X, get Y” for bookings, similar to store products. Discounts apply automatically at checkout based on your rules, helping your clients boost bookings and cross-sell services without manual coupons.

Dynamic pricing will let businesses set plan prices and setup fees using rules powered by Functions—such as timeframes, audiences, or loyalty discounts. Prices will adapt automatically for recurring customers, promotions, or specific segments. This will help maximize revenue while keeping pricing fair and personalized.

Advanced pricing options for courses will let creators sell course subscriptions, not just give one-time access. They will support ongoing memberships, installment plans, or recurring learning models, helping boost recurring revenue and giving students flexible ways to pay.

The AI Agent Action will let users add an autonomous AI node to their flows that will receive data, make decisions, and act on their behalf. It will become a building block that can interpret context and take the next best action, helping create more adaptive, intelligent automations with less manual configuration.

The cart for Pricing Plans will let users add multiple plans and other items—like services or store products—to a single checkout. Customers will complete one payment for everything instead of separate purchases. This will help increase order value and simplify the buying experience.